Best Geofencing Software for Employee Tracking, Asset Tracking & Marketing (2024)

Best Geofencing Software for Employee Tracking, Asset Tracking & Marketing (2024)

This post looks at three different types of geofencing software available, including:

  1. Geofencing software for employee tracking: You can set up geofenced areas to make sure your employees are where they’re supposed to be when they clock in and out for work. Employees simply download a free mobile app that can track when they’re within the pre-set geofenced area. 

    Geofencing software like this is great when you have multiple locations, traveling employees, or work-from-home employees. 

  2. Geofencing software for asset tracking: There are many types of asset tracking needs, including guaranteeing that company vehicles and equipment don’t leave the work premises without approval. You can tag vehicles and equipment with a GPS tracker and make sure that they remain within a geofenced area — or get a notification when they’re taken out of (or brought into) an approved radius or location. 

  3. Geofencing software for marketing teams: Marketing teams can use geofencing software to send out targeted alerts when their customer is in or near a physical store. This can help increase foot traffic and local sales.

This post looks at these 3 different types of geofencing software, but if you know you need geofencing software to help with employee tracking and time tracking, you can sign up for a free 14-day trial or get a one-on-one demo to learn more about how your business can benefit from geofencing.

Geofencing Software: Key Things to Consider

Geofence for Jenny Wilson

Types of Geofences

You can generally create geofences in three different ways:

  1. Using a centroid radius: This means you’re creating a radius around a specific point on a map.

    For example, you’d select your business address and then create a circular radius around your business. This is your geofenced area. You would increase or decrease the size of your radius depending on your specific business needs. This is how businesses create geofenced areas on Buddy Punch.
  1. Using an isochrone: An isochrone focuses on not if someone is within a radius, but rather how long it will take someone to get into a geofenced area by specific means of transportation — such as if they’re walking, driving, or taking public transportation. You might use this depending on where your business is and how people tend to get to your business.

    For example, if you’re a dense city it might not make sense to create a large radius around your business, because people may receive marketing campaigns from your business who are not likely to go to your business or are not looking for your business. By using an isochrone geofence, you’re not focusing on distance as much as how long it will take someone to cross that distance. 
  1. Building precise locations or footprints. You can build footprints for your geofenced area. This is perhaps the most exact form of geofencing. You’re using measured polygonal geofences to recreate the physical boundaries for your business. This means your targeting is incredibly precise and no one will get a notification until they step inside your business. This preciseness may not be needed, however, depending on your use case.

    For example, if you’re using geofencing software to increase employee accountability, it’s likely sufficient to create a 400 foot radius around your business.

Most geofencing software will connect to your existing platform (such as your CMS or eCommerce site) via an API connection, but sometimes there is standalone geofencing software like Buddy Punch which is used to track employee location and hours worked.

Benefits of Geofencing

There are many different benefits to using geofencing platforms, including:

  • Tracking and managing assets: Geofencing lets you use location data to send off push notifications or beacons that signal to you where something is, so then you can respond. For example, you can have geofences set up around your car dealership and get notified if any cars leave the lot. You can set up a geofenced zone in your warehouse for broken equipment, so when equipment is moved to that zone, your service team is notified. This creates a sort of automation around maintenance and service orders.
  • Tracking employees: You can set up geofencing around businesses so you can see when employees have entered the radius of your business. For example, when you use Buddy Punch, you can set up a geofencing capabilities that will only allow your employees to clock in and out when they’re within the right geofenced zone. Buddy Punch also uses GPS tracking so you can monitor employee location during the length of their shift.
  • Geofencing marketing: You can use geofences to create more targeted online advertising campaigns. You can also set up geofences to create alerts for your potential shoppers when they’re in or near your store.

In short, geofencing lets you create specific campaigns and actions that will be triggered only when applicable. This helps keep your records accurate and up to date, and it helps you keep your marketing campaigns targeted towards the right people.

Next, let’s look at specific software and how to use them for geofencing.

1. Buddy Punch: Best Geofencing Software for Employee Tracking

Buddy Punch Dashboard on Mobile, Laptop and Tablet

Buddy Punch is time clock software that lets you set up geofenced perimeters for your employees. These geofenced areas help guarantee that your employees are at their right location when clocking in and out for work. You can set up a geographical radius around your business that your employees must be within before they can clock in or out for a shift.

Buddy Punch is a downloadable mobile app that works on both iOS mobile devices (through the Apple App Store) and Android devices (through the Google Play Store), which means your employees can use their phone to track their hours worked. But some of our customers set up terminals or singular time clock kiosks, like using one tablet or desktop computer to create a time clock station.

Whether you want your team clocking in and out from their own devices, or you want them using a designated time clock (like a company tablet or desktop), you can set up geofences to guarantee that employees are only clocking in when they’re at work. We cover the specifics of this below.

Buddy Punch is also a time tracking tool (for both hours worked and paid time off), a scheduling software, and payroll platform

You can keep reading to learn more, or:

How to Set Up Geofences for Employee Tracking

Our geofencing feature lets you set up a perimeter around where your employees need to be before they can clock in and out for work. 

This is a critical accountability feature for a time clock app, that way your employees are not clocking in for work when they’re still on their way to work, at home, or at the wrong location. 

This feature is used by all types of businesses — including single location businesses, companies with multiple locations or a large area of work (like construction crews at a job site), and companies that also manage traveling or remote employees.

Geofencing with Buddy Punch

To set up a geofenced zone, just enter the address of your work site and enter the permitted radius. For example, if you’re managing a large construction site, you may have a larger acceptable radius where crew members can clock in and out. 

You can assign employees to that specific geofenced zone and also assign job codes. This way only the right employees will be forced to adhere to your geofencing.

If someone tries to clock in outside of the radius you’ve set, they get a notification:

Geofence Map: You are not within the assigned geofence, try again notification

This helps solve issues before they arise. For example, let’s say you have multiple locations throughout the area and your employees rotate between locations. If someone reads the work schedule wrong (learn more here about creating and sharing an employee-friendly work schedule), they may show up at the wrong location. 

If you don’t have this geofenced area set up, they might clock in and think they’re where they’re supposed to be. This creates inaccurate reporting and confusion for your team. But by having this feature enabled, they can see, before they clock in, that they’re at the wrong location. 

Assign all punches inside the geofence to: Location or Department

Geofencing your time clock zones helps keep your team honest and your timesheets accurate — this leads to accurate time off accruals and payroll

Other Useful Employee Tracking & Time Management Features

Geofencing is a valuable tool for keeping track of when and where your employees are working, but there are other features that small businesses find helpful, such as:

  • Real-time GPS tracking: You can see employee locations during their shift, so you can see if they’re where they’re scheduled to be. You can access this information from your Buddy Punch dashboard, so you don’t have to physically be at your location to know if employees are adhering to the schedule. (Learn more about GPS tracking here.)
  • IP Address locking: IP address locking is more granular than geofencing. Employees must clock in and out from a specific IP address, such as using a work terminal or their work from home desktop. (Learn more about IP address locking here.)
  • Overtime alerts: Buddy Punch tracks hours worked, so it can notify you when an employee is close to getting overtime. Overtime is generally paid at a higher pay rate, so you may want to set up these alerts so you can prevent employees from accumulating overtime when it isn’t necessary. (Learn more about overtime alerts here.)
  • Automatic punchouts: Sometimes employees forget to clock out, which can lead to messy timesheets and inaccurate overtime. You can set up automatic punchouts for a specific amount of time after the scheduled end of their shift — that way, your employee is automatically clocked out and your timesheets are accurate. (Learn more about automatic punch outs here.)
  • Text clock in + clock out functionality: Sometimes your employees won’t be able to connect to Wi-Fi or they won’t have access to data. In these cases, they can still use cellular data to clock in and out by texting Buddy Punch. (Learn more about our text to punch feature here.)
  • Payroll software and payroll integrations: Accurate timesheets are helpful for running accurate payroll (plus, your employees get paid on time for what they’re owed). If you already have a payroll system, chances are Buddy Punch can easily integrate with that software. If you’re looking for alternative payroll providers, you can consider using Buddy Punch as both your time tracking tool and payroll provider.

2. Geofencing Software for Asset Tracking

You can also use geofencing software to set up Virtual boundaries around physical items or assets, like construction equipment, tools, or vehicles. Of course these tools don’t carry a smartphone like your employees, so there’s a bit more involved when it comes to keeping tabs on inanimate objects.

For this specific use case, let’s look at the geofencing software, ToolSense. (Note that ToolSense is one of many different geofencing solutions available for asset tracking.) This is not an endorsement of any of these tools, but rather a look at how these tools function and how you can use them in your operations.

ToolSense can be used for all types of industries and use cases, including: construction, energy & utilities, facility management, farming & agriculture, and more. 

ToolSense Industries page: Construction, Facility Management, Energy & Utilities, etc.

To use ToolSense, you print QR codes that you then attach to items you want to track. You can then set up geographic areas, such as an area for working equipment and then an area for equipment that needs maintenance. 

For example, if you use a pallet jack at a warehouse, you can assign it a QR code. If it stops working, one of your employees can take the pallet jack to a specific geofenced area. Then they’ll take out their phone, scan the QR code, and report that the machine isn’t working. This helps your operations fix the machine quickly, without creating a backlog where an employee needs to report it to a manager, who then has to open up a help ticket with support.

For motorized equipment, you can use ToolSense’s GPS trackers or bluetooth sensors. These will automatically signal when they’ve entered a geofenced area. For example, you can use GPS trackers on company vehicles and then create a geofenced area around the company parking lot. This way, at the end of the shift, you can make sure all company cars have been returned.

3. Geofencing Software for In-Store Marketing and Location Services

You can also use geofencing software to increase in-store sales. You do this by creating geofenced areas around locations. When a customer enters that virtual boundary, they will get a ping or notification letting them know of any current promos going on in-store. What’s great about this type of marketing is that it’s triggered by real-world actions, such as someone physically being near your store.

BlueDot’s smarter messaging feature is a good example of this. BlueDot helps you create more precise geofenced lines around your boundaries. For example, if your business is part of an outdoor mall, a typical geofenced zone may include several businesses — which means customers that aren’t near you are going to get pinged. This can lead to a lot of marketing or ad spend going towards those who aren’t your target audience. Instead, you may only want customers who are directly in front of your store (or even in your store) to count.

By getting very precise with your geofenced areas, you can make sure that your marketing campaigns reach their ideal target audience, i.e. those more likely to visit your store when prompted with a deal or ongoing promotion.

Next Steps: Find the Best Geofencing Software for Your Business

In this post, we looked at geofencing software for employees, asset management, and marketing strategies. We covered how businesses can use Buddy Punch’s geofencing feature to ensure accurate and honest time tracking from their employees. 

If you want to learn more about about Buddy Punch, you can:

Further reading on how Buddy Punch helps with accurate time tracking:

Similar Posts