Nothing in life is free, not even the water that we drink. So, how can someone think that a company’s services are free as well? There are options that make the monthly bill cheaper, but at the end of the day, everyone has to pay.
Free trials are just that — free trials. It is a limited time offer, and when that offer expires, you are expected to either continue using the service for a set amount, or stop using the service all together, plain and simple. Unfortunately, it doesn’t always work that way; there is always one customer who thinks that the world, or the company in question, owes them something, and that it should be served to them on a silver platter.
As a company you are just like any other; you’re a business set out to make money whether you’re using online timecard software or not. With this software, managing the company’s payroll system can be done completely online, without the need for a time clock, and without the hassle of payroll taking an entire day to complete. The employees who work for the company are there for one reason, to get a paycheck provided by the hours listed in the timecard software, but how are they supposed to do that if customers don’t think that they have to pay for the services provided? Customers who don’t pay equal a company who isn’t making any money; companies who don’t make money can’t pay their employees.
So, what does such a company do when a customer does not want to pay for their services? There are a few options; the first option should be to try and persuade the customer that even though the services are not free, their services are top notch and better than the rest.
The customer should also be made aware that even though other companies might offer “free” services, those services are, most likely, just the basic plans, and if they want anything extra, they’re going to have to pay. A quick comparison of rival companies is always a good idea, just so the customer knows what their options are; the customer also knows that they may be cutting ties with a great, if not the best, company in comparison to the others.
The second option is to simply let them go. Explain the rules, so to speak, and if they are not willing to pay, then the services are no longer theirs, and they have no choice but to take their business elsewhere. It’s always sad to see a customer, and their money, go, but sometimes you have to lose a battle in order to win the war. Most of the time, however, a customer can be persuaded to stay and continue paying for the requested services.
If all else fails, there is always the third option of offering some type of approved special. By offering them a discount, or an extra perk, for a couple of months, they see how much their business is wanted and appreciated, causing them to stay with the business in the end.